Articles

Spotlight on Nikola

Nikola is one of our most inspiring young creatives, standing out for both her academic excellence and artistic expression. She specializes in painting — particularly with acrylics and soft pastels — and has a unique eye for detail and color. As part of her education, she chose A-level Art alongside her GCSEs to further refine her technique and explore her passion.

One of her favorite creations is a striking canvas artwork that captures her vibrant imagination and emotional depth. Although Nikola doesn’t plan to pursue a professional career in art, she creates with genuine passion and joy. For her, it’s a personal and meaningful form of expression — a hobby she truly loves.

We look forward to featuring some of her beautiful works in our upcoming exhibitions.

Behind the Summer Fashion Show: Adonis Musa

Adonis Musa, founder of Musa Showroom and creative director of The Stylist Collective, brings together fashion, culture, and storytelling...

The Stylist Collective highlights diverse, independent brands and celebrates fashion as a form of cultural expression.

We had the pleasure of attending and photographing the event as press media photographers.

Below are selected images from Adonis Musa’s latest SS26 menswear collection.

How We Built a Creative Photo Session in 3 Days

"ColourPop Dreams" – Photo Session at Doodilo Studio, Greenwich As representatives of Innovate Generation, we organized a professional photo session at Doodilo Studio in the Greenwich area, featuring models Niki and Jesaiah. The session aimed to promote our online store along with its products and accessories. The studio was set up in a vibrant cartoon-style scenery, enhanced with colourful lighting in striking shades of red, blue, and green. The playful yet professional atmosphere perfectly highlighted the uniqueness of the featured products, creating bold and eye-catching visuals for our campaign.

We typically build this type of session in 3 days:

• Book the studio in advance
• Set date and time with all involved
• Prepare agreements, Policy/Health and Safety, Regulations, outfits and props
• Ensure lighting availability
• Create session plan and moodboard
• Book for 5 hours minimum

This gives everyone time to work creatively and ensure professional results without stress.

GWI's Connecting the Dots 2025 Report: 8 Key Consumer Trends

The latest report from GWI highlights 8 major shifts in consumer behavior that will shape the market in 2025:

1. Podcasts are reshaping the ad game: Podcasts have overtaken radio as the preferred audio format...
2. Side hustles are the new normal: More people are taking on side jobs or passion projects...
3. The women’s sports boom: Growing global interest in women’s sports creates new brand opportunities...
4. Energy drinks go mainstream: Now consumed by nearly half of all consumers...
5. Teens are rethinking college: Many are choosing online learning and apprenticeships over university...
6. Smart home security tech quietly rises: Steady increase in adoption of tech-based home solutions...
7. Video podcast ads are on the rise: YouTube and livestreams are dominating content strategies...
8. TikTok Shop drives social commerce: 90% of users who shopped through TikTok say they’d do it again...